Sometimes a freelance writer likes to branch out and create more than just words on a website. I love to write, but I also like creating all kinds of media: images, audio and movies.
If you are the marketing and communications guru at your organization, have you ever thought about recording your own audio and video to get your message out? If you have a Mac, this was never easier. Just open up GarageBand and iMovie and play around with them. They’re so easy and intuitive to use. You’ll be amazed at the content you can produce right in your own office or living room.
Once you get familiar with the programs, why not create your own podcast using GarageBand? Most podcasters put their productions on iTunes or Soundcloud, but you can also turn them into movies using iMovie. Then your message can get even more exposure on your YouTube channel.
Here’s a podcast I just created as a movie for Digital Marketing Experts to help promote their services. It’s an interview with president, Maryam Golabgir. In this podcast/movie, she talks about ways businesses can avoid committing “Social Media Suicide”. I wrote the script and questions, and Maryam just winged it, as experts tend to do.
To do this yourself, you don’t need a lot of special equipment. But one thing I’d recommend is to buy a headset with a microphone. I just borrowed a pair from my hubby, but if you think you’ll be doing this a lot, you can pick up a set for around thirty dollars from Best Buy.
The intro and outro music, plus all the little buzzing sounds and other effects are available for free in Garageband. I edited out all the tongue-twisters, blunders and embarrassing ums and ahhs. Then I shortened the interview to a length that I hoped would not put listeners to sleep.
After that, I opened up iMovie and dumped in a png file for the video portion – the company logo. Then I popped the audio file on top of it. It’s important to ensure the visual file is extended to the same length as the audio file so you’ll actually have a movie. Although, the visual is just the logo since this is really a podcast. Then of course, you upload the completed file to your YouTube channel directly from iMovie.
Content writers and marketers, give it a try! When it comes to digital marketing, there’s more to being a freelance writer than writing text. Creating this content was completely free except for my time. So there’s nothing to lose and your customers want to hear from you. After all, YOU are the expert in your organization! Don’t forget to repurpose your content to maximize your digital presence and drive traffic to your website.
Do you have content that could be repurposed? Do you have a presentation we could turn into a podcast or a video? If you need a script writer, moderator and post-production work, I will wrap that all up and deliver it in one package for you!