A study released by SalesFusion, a marketing automation provider, surveyed nearly 700 B2B marketers from small to medium-size businesses. It found that more than half felt their lead generation strategy was above average. More than 50 percent of marketers said that content marketing was the common denominator for getting more leads.
So Just Do Content Marketing, Right?
Well, yes. But they found that creating content was not so easy. The irony of the findings as respondents noted, was that:
“… creating and marketing relevant content and managing social media channels are the most difficult tactics to execute for B2B lead generation purposes.”
What is the stumbling block for content marketing managers? They know their business and they know their customers. Why is it so hard?
Could it be the time it takes to create interesting content? Could it be that they need better research to find the data and information their customers want? Could it be the special skills needed to understand how to write great headlines and subheadlines with the right keywords?
The answers are yes, yes, and yes.
They need skilled and experienced freelance business writers, social media marketers and content marketing strategists to develop content. They need writers who entice their target audience to comment, sign up for newsletters, watch demos and most of all, provide their contact information and become a warm lead.
The Easiest Way to Develop Content
It should be no surprise then, that the study showed 70 percent of B2B organizations hired mostly external service providers to create all or part of their lead generation tactics. It has been estimated that in the new economy by 2020, more than 50% of workers will be freelancers.
Organizations looking for content marketing strategists are taking the easy route and hiring experienced content writers to create blog posts, e-books, white papers and emails.
Because the easiest thing to do in content marketing is hire a freelance content marketer.
Do you need help with content marketing, proofreading or editing? Send me an email at email@example.com. I’m a professional content marketing strategist with experience in many different industries. Check out some samples of my business blogs. Then, let’s chat about content marketing.