Can your target market find you when they search for your website using Google? What search terms are they using? After choosing a relevant and interesting topic for your blog, the next step is to do a little keyword research.
Search engine optimization (SEO)
Including the right keyword phrases in your title, headers and images is one of the most important things you can do to move your website listing up in the search results. Search engine optimization encompasses a multitude of constantly-changing factors as Google updates its search algorithms hundreds of times a year. Because the internet is rich in searchable text, keywords are always included in the mix.
Keywords naturally written
Experienced web or blog writers have special skills when it comes to writing search optimized copy. They have a knack for weaving keywords into your copy naturally so that you won’t necessarily notice they’re there adding extra value. As important as those keywords are, any good copywriter will advise you to write engaging copy for the reader first, and keywords for the search engines as a second priority.
Enter the world of content marketing
Does your organization need a blog to engage your community, customers and prospects? Do you want to increase the chance of being found by Google and the other big search engines? Call me. I provide informative, engaging copy and enhance search engine optimization to help you get to the first page of Google’ search results.
Leave me a message below. Let’s kick around some ideas.